The brand was aggressively promoted on social media with predominantly original material created and assembled in house with my oversight. On occasion, we would create user polls and "brackets" to directly push traffic to the website to vote.
The Arrow
The Arrow was a website and companion email newsletter targeting Gen-X men. As Design Director, I designed the email newsletter, website, and promotional assets while bringing the product to launch. I led the creative team producing all creative content on a biweekly cadence exceeding all metrics for click rates and subscriptions. The brand was twice nominated by the Webby Awards in the best email newsletter category.
UX/UI, visual design, art direction, branding, content creation, product launch