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The brand was aggressively promoted on social media with predominantly original material created and assembled in house with my oversight. On occasion, we would create user polls and "brackets" to directly push traffic to the website to vote.
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The Arrow was a website and companion email newsletter targeting Gen-X men. As Design Director, I designed the email and website and led the creative team producing all content for this biweekly newsletter. The brand was twice nominated by the Webby Awards in the best email newsletter category.