Launched in September of 2021, The Arrow is a website and companion email newsletter targeting Gen-X men. As Design Director, I developed the email and web designs and currently lead the creative team producing content for this biweekly newsletter. The brand was twice recognized by the Webby Awards.
UX/UI, visual design, art direction, branding, content creation, product launch
The brand was aggressively promoted on social media with predominantly original material created and assembled in house with my oversight. On occasion, we would create user polls and "brackets" to directly push traffic to the website to vote.