In 2020 I partnered with a colleague at AARP to rejunevate what was once a stale Spotify channel. A large part of that strategy was creating custom covers for our new and vibrant playlists. Over the past year, we have slowly built out the channel, and, increased traffic. As the design lead we designed and/or art directed illustrators to create a more robust library for our audience.
Art direction, graphic design, project management, typography