Financial content has a design problem. The topics are personal and often of concern and the design response is often sterile or expected — charts that inform but don't invite, layouts that don't engage, art that is a dime a dozen on stock sites. Working across general interest publications where money, retirement, and personal finance compete for attention alongside every other story — in print, digital, email, and social — at the scale of one of the most-read publications in the country, the challenge was always the same: make it approachable without making it soft