The Work Behind the Work
Not every idea makes it out the door — but the thinking behind them is often where the most honest creative work lives. This section is a collection of pitches, explorations, and iterations that never went public: proposed homepage redesigns for AARP.org presented to executive leadership, newsletter concept work for Sisters and The Girlfriend, and a fully realized website prototype and social campaign built around a fictional restaurant — conceived as a modular, responsive platform that functioned as both homepage and blog. Some of these informed work that did ship. Others simply needed to exist.