Mysteries of the Human Body
Medical explainer videos are a commodity — functional, forgettable, and avoided by the very audience they’re meant to reach. When AARP tackled the health issues many people over 50 experience but rarely discuss, the challenge was making the uncomfortable feel approachable without being dismissive. The answer was a deliberate creative bet: rough line drawing and a whimsical visual language that disarmed the subject matter entirely. I produced and art directed all three parts — storyboarding, shaping the scripts, and directing both voice talent and animation.
Animation, Art Direction, Film, Storyboarding