AARP's Veteran Report and Experience Counts
Specialized email newsletters targeting two specific audiences; Veterans, and older Americans with traditional values. These properties were developed to increase brand awareness of AARP and the benefits it offers as well as drive traffic to the website. I brought both newsletters to launch as brand design and UX lead. I oversee the visual content of these bimonthly newsletters as well as marketing and promotional materials. (update: no longer working on the Veteran’s Report)
UX/UI, visual design, art direction, branding, content creation, product launch