Veteran Report and Experience Counts
Specialized email newsletters targeting two audiences; Veterans, and older Americans with traditional values. These properties were developed to increase brand awareness of AARP and the benefits it offers. I brought both newsletters to launch as brand design and UX lead. I oversee the visual content of these bimonthly newsletters as well as marketing and promotional materials. Experience Counts was a 2024 Webby Nominee in the best email newsletter category.
UX/UI, visual design, art direction, branding, content creation, product launch