Launched in 2020 as a smartphone first product, we reimagined our highly enriched iPad app for a more refined and simplified mobile-first approach. I worked with AARP's digital specialist, Joseph Broda and the vendor MAZ in designing this app available in both the Apple and Google storefronts.
UX/UI, visual design, art direction, branding, content creation, product launch
2013-2019: I was the Design Director of the publications interactive digital edition for iPad. Our team ensured each edition was highly enriched and interactive with audio, video, tap buttons and extra content specifically created for digital.