AARP

The challenge of designing for AARP Magazine isn’t reinvention — it’s sustained relevance across generations, for the highest-read magazine in the nation with over 38 million readers. Rather than cycle through the redesigns that have become routine in publishing, our approach has been disciplined evolution: measuring what works, refining what doesn’t, and maintaining a design language transparent enough to let photography and subject matter lead. The result is a publication that has grown nearly 7% since 2021 while competitors have lost ground — and one that members consistently cite as their primary reason to renew. As Senior Design Director, I lead all creative and design print assets produced by the team. Our content extends the visual direction across web, social, and email. In 2020 I led the redesign of AARP’s digital edition, transitioning from a highly enriched iPad app to a simplified smartphone-first experience — reimagining how the publication’s visual identity translated to mobile consumption.

Art Direction, Graphic Design