A 100+ year old magazine appealing to the interests of the outdoorsman, I held the top creative position leading the photography and art teams. Collaborating with the new editor, we completely transformed the content and positioned the brand to appeal towards a younger audience. Heavy on service, the product was full of entry points and info graphics, bolder typography and photography, and clear separation of sections for an easier navigational experience. I directed photo shoots as well as handle multiple assignments with contractors while meeting slim budgets. The redesign launch had a 33% increase in advertising pages.